ARCHIMAX — Media Buying
Saudi National Day
A nationwide integrated campaign celebrating the Kingdom's heritage and future.
بيانات المشروع
العميلARCHIMAX
الخدمةMedia Buying
السنة2024
التحدي
To cut through the noise of National Day advertising with a campaign that felt authentic, emotional, and unified across all media channels.
الحل
We executed a strategic media takeover across digital, OOH, and TV, driven by a powerful narrative film that connected the Kingdom's history with its Vision 2030 future, achieving highest-in-class engagement rates.
صورة إضافية 1
صورة إضافية 2